Today was the Apple day. All the main technology blogs are reporting the announcements made by Steve Jobs during today's Apple event. New Macbook, bew Macbook Pro, an updated MacBook Air and the new 24" Apple Cinema Display.
Aside from the great innovations introduced with these new products, far ahead from the competition, it's pretty clear that Apple computers are still targeted to a niche, not for everyone.
Despite the reduction of the entry price for the Macbook line, $999 Is still a lot of money if compared to the entry level models from other brands (priced in the range $400-$600).
Moreover, the new stunning 24" Cinema Display is priced twice a direct competitor, like models from HP, Dell or Acer, undoubtely great monitors as well.
So what? Is Apple still not for everyone? Well, from a certain standpoint (price) I would say it's not for everyone. On the other hand, Apple is a marketing leader and innovator. People are willing to spend that amount of money for Apple products because Apple is a king in telling you why their products are better than the competition. For example, today Jobs has been (as usual) a marketing guru by explaining why Apple's notebooks are better and why consumers should choose them in place of other available alternatives.
In conclusion, despite it is evident to everyone that Apple is definitely MORE expensive than the competition, the truth is that their products are better, they are presented as MUCH better than any other product coming from the competition and consumers FEEL they are really better.
The result? They are worth their price. Period.